Essay on Shopping Malls - 1307 Words

Shopping Malls Since industrialization pulled off the farm into the factory, department stores were invented and advertisement emerged. This caused consumerism to become a fundamental base of our culture. If consumerism had become a religion, well its temple would probably be shopping malls. Malls turned out to be the central institution of our modern consumer culture. Its environment is full of advertisement and lures which takes the consumer ¡Ã‚ ¦s soul into the  ¡Ã‚ §temptation to buy ¡Ã‚ ¨ world. The following essay will analyze the techniques that malls use in order to keep customers inside, the reason why different malls appeal to different people and the influence they have on the landscape of their community. Shopping malls use many†¦show more content†¦An area reserved for Santa Claus and his elves will often be installed in the center of the mall where children would be invited to take pictures with Santa, and where free samples of candies and Christmas gift are given out to attract as many children as possible. During this time of the year, the business hours of the mall change in order to facilitate people who work all day and permit them to shop for their Christmas gift. Christmas Sales and Annual Sidewalk Sales are very popular and everyone waits for that period of the year to get the best deal ever. In Canada, a special shopping day was introduced and is called Boxing Day, which is the day after Christmas. The purpose of this day is to allow shop owners to liquidate all of their Christmas items in order to renew their merchandise. Setting different atmosphere on different period of the year is a very good attempt to draw in more customers. The malls hallways are set up strategically in a sort of maze which forms a communal space controlling the flow of traffic. It is done in a certain way that permits shoppers to pass through every store and can then compare their thoughts and ideas with those presented in the store ¡Ã‚ ¦s windows. It has actually been proven that many people go to malls just to window shop rather than having the actual intent to buy.Show MoreRelatedShopping Malls5817 Words   |  24 PagesMARKETING MANAGEMENT SHOPPING MALL 1 MARKETING PROJECT ON SHOPPING MALL NAME: MRINMOY CHAUDHURY ENROLMENT NO: 011102003 PROGRAM: PGDIB 02 Term : 6 2 Contents 1. Introduction Pg. no. 4 What is a shopping mall? ................................................. Advantage and disadvantage Brief history Type of shopping malls Components 2. Objective†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 9 What are the key factors which is making shopping mall hugely successful? Effect of shopping malls on the small retailersRead MoreShopping Malls1248 Words   |  5 PagesINTRODUCTION A shopping mall is a building or group of buildings that contains stores. The stores are connected by walkways so that consumers can easily walk between the stores. Malls can be built in an enclosed or open-air format. These malls have brought a new revolution in the world of shopping. Nowadays shopping is no longer limited to buying stuff that you require but now it has extended its sense to have lip smacking food along with enjoyment, fun, refreshment and entertainment. In malls all theseRead MoreShopping Mall4528 Words   |  19 Pagesthis study. The literature review cover the shopping behaviour, shopping value, consumer’s decision making styles, perceived shopping mall image, shopping mall brand loyalty and consumer segmentation. The conceptual framework of this study will be explained in the end of this chapter. 2.1 Shopping behaviour This section is attempts to provide an explanation on consumer shopping behaviour by review the previous study on the previous literature. Shopping is one of the distinct activities of consumerRead MoreThe World in a Shopping Mall1856 Words   |  8 PagesIn this world today, we as Americans live and survive on the presents of malls. Malls now are enacted into our way of living, our ability to consume the standards of social and economic impacts brought on by malls have and will continue to alter the composition of day to day survival. Margaret Crawford’s article (â€Å"the World in a Shopping Mall†) breaks down how the world is placed within a shopping mall, and because of this, the impacts that have resulted from the world being placed in such a situationRead MoreThe Prospect Of Shopping Malls1342 Words   |  6 PagesPaper Topic: The Prospect of Shopping Malls in the United States. 1. Need Analysis Nowadays, online shopping has became a extremely popular tendency, especially in the younger group, those who Post-80s and Post-90s. As the shopping malls are getting less and less prosperous and bustling, some argued that entity shops would eventually replaced by the online stores. Even some people think that stores will disappear within the next two decades. What is way out of the mall on earth in the future? ByRead MoreShopping At An Outlet Mall860 Words   |  4 Pages 1. One of the themes of this chapter is that shopping at an outlet mall is work, not leisure. What is meant by this? 1. Chapter 4 suggests that shopping at an outlet mall is work, rather than leisure, in several ways. First, Shell mentions that outlet malls are located well outside population centers. This causes would be shoppers to drive sometimes an hour or more to shop at an outlet mall. She mentions that â€Å"visiting the outlets demands an investment in time, deliberation, and energy beyondRead MoreSynopsis on Shopping Mall1121 Words   |  5 PagesA SYNOPSIS ON To study the potential of shopping mall with special reference to Rewa city: Year 2011-2012 Submitted to Dr.AtulPandey Professor in-charge of BBA Programme Under the guidance ofMrs. Shikha Singh ChauhanFaculty of BBA | Submitted ByJaya PanjwaniB.B.A. (VIth Sem.) | Department of Business Administration A.P.S.U. Rewa (M.P.) Read MoreShopping Mall as a Leisure Destnation3286 Words   |  14 PagesSHOPPING MALL AS A LEISURE DESTINATION SUFIAN HAMAT SCHOOL OF HOUSING, BUILDING AND PLANNING UNIVERSITI SAINS MALAYSIA, PENANG SUPERVISOR: DR. NURWATI BADARUZZAMAN ASSOC. PROF. DR ABDUL GHAFAR e-mail: Sufian@iiu.edu.my Shopping mall has become part of a ‘way of life’. The place is a destination frequented by many levels and age groups of people during leisure time and weekends. The intentions of going to the mall now are no longer confined to shoppingRead MoreShopping Malls Are Becoming Extinct948 Words   |  4 Pageswonder what your favorite mall will look like if it was replaced by an empty lot? How would you feel? Approximately 60 years ago when shopping malls were first built, it was expected to be â€Å"the gleaming symbols of America’s future.† Shopping malls were created to lure customers from the city into the suburbs; thus allowing shopping be done under one roof. However, according to recent studies conducted by Green Street Advisors, 10 percent of the nation’s 1,000 enclosed malls will fail by 2022. AlthoughRead MoreShopping Mall (Research Project)10466 Words   |  42 PagesON MARKET RESEARCH ON SHOPPING MALL IN NCR A report submitted to U.P. Technical University for the partial Fulfilment of MBA Degree 2009-11 Submitted To:|Submitted By:| || Greater Noida Institute of Technology (MBA Institute), Code: 272 7, Knowledge Park-II, Greater Noida (U.P) 2009-11 CERTIFICATE This is to certify that the Research Project Report entitled Marketing Research on Shopping Mall in NCR being submitted by†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦fulfillment of the requirement of U.P.Technical